Why Outsourcing enables UX/UI Design Teams


Companies of different sizes, markets and industries have adapted to the user-centered product mentality, going through digital transformation processes for the creation or improvement of their products. In all sceneries, after realizing the importance of this front and deciding to go in this direction, the first step is to find a person/group of people to conduct this not so simple process, and keep them operative in the long term. At this point, there is a question that remains: To hire UX/UI Designers to incorporate the internal team of the company or to construct outsourced teams? We will see in today’s article some indicators for that question.



Outsourcing in UX

Outsourcing is a known term, which consists of a company “outsourcing” a service to be developed externally, where professionals are hired to act in projects without an employment relationship, that is, they are not employees; but in order for the project to be successful, they have access to all the information, people and guidelines of the company, without necessarily being an internal team that belongs to a department.

This way of working has proven to be extremely effective, propitious and recommended for the construction of Design Teams, and not only that, but also for the UX mentality to be more effective in its implementation in the company structure. For this purpose, companies rely on recruitment specialists such as Deeploy.Me, who assist them end-to-end in building their teams, walking side by side with the company, in order to ensure the success of the project. Check below 6 main points that make Outsourcing the ideal alternative for our sector:


1. Paving the way to adaptation

It is understood that each company has its own modus operandi. Its methodologies were defined and internal processes aligned to a format that did not rely on UX/UI Design professionals – and that invariably, in time, will be “reached” by the Design Team mentality. Therefore, several factors tend to make it difficult to accept the UX culture, making the transformation process longer and more complicated simply because it is a new and small department, still without voice. Building an external team proves to be more effective, because by being hired, you are responsible for this process, helping at each point in time and keeping yourself motivated to deliver results and pave the way for such change.


2. Agility in implementation

Outsourced professionals can accelerate the implementation of the new culture, being prepared to deal with the “resistance” of the company’s departments. They will find several challenges, such as not only demystifying the role of design, but clarifying its direct influence on how the company deals with its customers and the construction of its products, gaining the support of the entire organization. Their external vision can make all the difference in the choices, definition of strategies and conduction of the project so that the methodologies are implemented faster and more effectively, because their voice will be heard with more attention as they are seen as experts.


3. Teams “on demand”

Once the company has professionals who are not fixed, there is a huge gain in optimizing projects because they can be handled independently. For example, instead of creating a single project and having to fill the time of the employees, it is possible to create several smaller projects, with a shorter period of duration, which can be produced with different teams, assembled by specific people. Managing people according to demand makes the whole process more friendly and conducive so that quality and speed gain power.


4. Better quality

External teams can be composed of UX/UI Designers from different sources and specialties. So, instead of blindly searching for professionals who do a little bit of everything, there is room for specialists like UX Writers and UX Researchers, who combined, bring enormous enrichment to the depth and assertiveness of the project as a whole. Furthermore, these mixed teams form a new creative mentality, that is, a new set of skills to the company, which is directly translated into the way the project is thought as a result of the business objectives aligned to the users’ needs.


5. Process optimization

This is the strongest point of Outsourcing, because as stated in the article Hiring is part of the UX Strategyit places recruitment as one of the pillars of the project. Speaking straight away, the gains are varied and consecutive: The acquisition of these professionals does not put the HR sector of the company ahead of recruitment and selection (for not being technically qualified to evaluate this type of professional), but the specialized consultancies; It gains speed in the process, because there is already a pool of professionals constantly selected, evaluated and interested in the vacancies, which already significantly reduces the risks of hiring; Therefore, it becomes much easier to assemble new teams and scale them through the growth of the project; And finally, the company feels safe to embrace new demands or create new products, since it is possible to build new teams without any difficulty.


6. Yeah, and the cost reduction

Of course, companies seek at all costs to control their investments well, especially in areas that they do not understand exactly, although they have already identified the need. They are expected to take gradual steps in their budgets as they see impact and results. The first and most obvious aspect is the reality that an in-house team represents a much higher cost than the wages of the employees, besides the added value in the acquisition and in the break-up, followed by expensive taxes. In the Outsourcing format, most of these values and obstacles are reduced, allowing everything to be more practical – In an increasingly uncertain environment, the company gains more flexibility to negotiate contracts and reduce working hours, for example, to avoid dismissals and compromise the project. It is important to stress that UX/UI Designers who work under this format need to be fully aware of their rights and duties, understanding that this option of contracting is a business decision and not a harmful and unfair way to purchase services. Moreover, we have seen that UX/UI Designers’ resistance to this format is low, for a sum of reasons – among them; the most relevant is the awareness that they are highly qualified professionals, making the hiring format irrelevant.




Outsourcing allows great optimizations and results to companies, bringing an optimistic scenario to their digital products. It is essential to understand the potential of a Design Team and the impact it can bring to the organization, since it has become feasible to build teams that guarantee results with lower costs and risks, carried out by qualified people.

Mao Barros
Mao Barros

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