Mao Barros talks to Nivia Ferreira, from Ladies That UX, about the potential and responsibilities of Gamification for UX/UI Designers. She shares the details and behind-the-scenes of this process throughout her experience and career.
Among the points covered:
- What gamification is;
- Its application to products;
- The potential of this process in terms of its resources;
- Responsibilities are given to the UX/UI Designer and his team;
- Impacts can be expected and generated;
- Examples of successful cases;
- Career benefits that can be obtained