About the topic

The UX/UI Design market is booming. The offer of courses and training for the area of ​​UX/UI Design is evident, which is good, since there is in fact a huge need for this type of professional in the Brazilian and global market. Many companies have already been born with digital products in their essence, while others with existing products need to be constantly evolving and consolidating their market; and in order for them to achieve their business goals and the needs of their users, trained and prepared professionals have been highly sought after to meet this ever-growing demand, to work at the most different levels, industries and projects.

But the question is: In addition to training to enable execution, it is also necessary to understand the reality of the market and how this affects your career decisions in UX/UI Design: professional attitude, dealing with people, rules, internal limitations and hierarchies in companies, among others.

While much has not been said about what UX is, its importance, relevance and influence in products and in business, little has been said about the difficulties and obstacles of day-to-day life in companies. Each one has a different time, vision, maturity, leadership and culture, which directly affects the way professionals carry out their work in practice. And that’s the main point: how your expectations are balanced with the reality of the market, when entering or evolving in it.


About the Event

That’s why Deeploy, in partnership with DesignTeam, created the first series of 8 exclusive lives in 4 consecutive days on this topic : “Expectation Vs. Reality in the UX/UI market”, which will feature great professionals in the market – among them designers, people in leadership positions and recruiters – who will share stories of how they overcame professional obstacles that only know who lived. There will be practical tips both for those starting out and for those who already work in the market and want to evolve and consolidate their careers within a company.


Understand how to start and maintain a solid career as a Designer.


Learn how essential the #process is and see the importance of not skipping steps.


Get to know real stories about the UX/UI Design market with those who really understand.




With tickets via Sympla and broadcast via Zoom, the lives will be presented by Mao Barros, Fernando Padovan, Rodrigo Lemes and Rafael Burity, who will talk to special speakers:


Day #1

The importance of each stage in your career

With Tereza Alux, Design Lead at Petlove and Global Director at Ladies That UX

Enjoying the process and enjoying the experiences of each stage makes all the difference in developing maturity in the UX/UI Design universe.

How to build a solid career as a designer

with Luan Mateus, UX Lead at Accurate Software and founder of the Papo de UX podcast

Clear vision of purpose and resilience are key to starting, maintaining and consolidating a successful career.


Day #2

How to leverage your culture and professional background in the UX/UI market

With Daniel Furtado, Head of Products and Design at Venturus | Creator on UXNOW

Understand how your experience and professional skills can make you stand out in the market.

From first experience to international opportunity

With Renata Pôrto, UX/UI Designer at Entain and Alumni at the Apple Developer Academy

Knowing the mistakes and successes of a journey from Brazil to the world can contribute to a more assertive and lighter process.


Day #3

How the American and European market sees Brazilian UX/UI

With Lisandra Maioli, Head of UX and UX Instructor – User-Centered Design at UE Business School Barcelona

Having the right tools to venture into an international market can be decisive in choosing your ideal company.

Why your UX/UI portfolio isn’t working

With Álvaro Souza, Senior Product Designer at Relive, Professor, UX mentor and content creator

Your portfolio should represent you professionally. Understand how to treat it as a product and what companies expect.


Day #4

How companies can give opportunity to junior professionals

With Beatriz Azevedo, Head of UX at Contabilizei

It is important to know how Junior Designers can stand out by understanding what companies expect of them, even without experience in the market.

Rights and misses when applying for a UX/UI job

With Rodrigo Peixoto, UX Manager at Via

Clear goals, development of technical and interpersonal skills have the power to optimize your time and that of those who want to hire you.



To learn more about the event, visit our website:



Questions? contact us directly:




Invest in your “human skills”.

As important as learning processes, tools and best practices is learning to deal with people, rules, internal limitations and hierarchies in companies. Transform your career in UX/UI and your vision of how the market works in reality, from the point of view of experienced people who have overcome many obstacles.


Investment: Ticket prices range from R$69.90 to R$89.90.

Run because places are limited!


If you are already registered with Deeploy, get a gift discount coupon!



How attitudes can harm the professional image of UX/UI Designers

I want this job. Really?

As we mentioned in our article How to fail in selective processes for UX/UI Designers, a selection process requires your full attention. It’s not about being X type of UX/UI Designer and wanting Y type of job; But to wildly apply for any opportunity that comes along, without having understood the proposal in order to have a real interest. Therefore, it is preferable that you select a few (only those that really have a match with your profile) and invest time, dedication and specific preparation for them. When you understand the importance and size of the dedication expected for an effective candidacy, you should think about a crucial point:

How badly do you want this job?

Going beyond technical skills, we must consider that people are very different from each other. The decision-making indicators for the interest of a UX/UI Designer to work in a given company can be very varied: The financial proposal, the benefits offered, the visibility and “glamor” of the position, the culture with collaborators, the products themselves, and more. At this point, there is no right and wrong: You just have to put these indicators on the table, define the relevance of each one to your profile and professional objective, and build a decision based on this analysis.

The bad news is that this mindset is underutilized by most candidates. While companies have invested heavily in opening up vacancies for UX/UI Designers, we repeatedly see the dropout phenomenon happen — whether during the process or after they have already been selected, professionals choose to break with the opportunity, leaving a huge void in their expectations and company planning.

Oh, I don’t want any more

Imagine a scenario where you receive positive feedback from a selection, being notified that you have been selected for a vacancy. Yey! After much celebration, preparation and taking the necessary decisions and actions to start your activities (such as leaving your current job, moving to another city, etc.), you receive an unexpected return from the contracting company saying that the vacancy no longer exists, and that your hiring has been cancelled. Immediately, the feeling is one of indignation, frustration and disappointment, right? Because these are exactly the feelings that a company feels when a candidate gives up the vacancy. I list below the most common cases that motivate such withdrawals:

I didn’t really want to

As is well known, candidates tend to apply to many vacancies without even reading their descriptions carefully. Therefore, if they are selected, it is clear that the company considers a genuine interest in the vacancy and continues the process, already expressing the reciprocal interest in their profile. The longer it takes for the candidate to be frank and notify that in fact there is no real interest, the worse it will be for the company to make a right decision and conclude the selection process.

The selection process is very demanding

As mentioned in the article How to create space for UX/UI Designers Juniors</a >, precisely because they have already had bad experiences in recruiting, selecting and building their teams, companies end up creating very complex and lengthy selection processes. As much as the intention is to minimize the error of hiring badly, such processes end up causing the withdrawal of interested candidates — Possibly, the most relevant reason is that during the long evaluation period, UX/UI Designers are found, evaluated and hired by other companies with a more effective and faster process.

I was selected by another company

This is the most problematic case. As candidates tend to participate simultaneously in several selection processes, among several offers, one is the favorite. But if the positive news comes first from another vacancy (which is also interesting, just not as much as the ideal vacancy), for fear of losing the offer, they accept it. Shortly afterwards, the positive result of the ideal vacancy also comes, making the candidate, without blinking, abandon the vacancy he had already accepted. By this time the company had already drawn up plans, made preparations and created high expectations, so its loss and frustration will be inevitable.

In this case, the best thing to do is to make clear your participation in other selection processes — Without a doubt, it is better for the contractor to be aware of your real moment soon (so that he can anticipate and deal with this situation as he sees fit), than to be surprised with an abrupt withdrawal.

The Silent Harm

Consider that in allIn these scenarios mentioned above there is a “silent damage”: Such attitudes can be highly harmful to your professional image. As much as the UX market is in fact growing at an accelerated pace, we are still talking about a small market, where many contractors know many other contractors, and certainly, they talk to each other about their selection processes in search of recommendations and indications. Therefore, they are small losses that you may be accumulating, which in the not so distant future, may become barriers to the next big step in your career.

According to our article Find your own professional value, companies are not only looking for capable hands and minds, but committed people. If during the selection process the company finds signs that raise red flags about its reputation and credibility, accept it or not, these will be relevant indicators that will certainly play against you.

Transparency is key

If you are being contacted by several companies and recruiters at the same time, celebrate! This is a good sign: Your value proposition is convincing, your profile generates interest, your professional presentation matches your level, you were highly recommended, and more. In order for you to preserve your professional image and ensure the best possible behavior towards such contractors, always be sincere and transparent with everyone.

This transparency even involves knowing how to say no.

That’s right: If you are not comfortable with the proposed selection process, or with the way you were approached, or are not really interested in the vacancy and/or the company, the best thing to do is immediately not accept it. Rest assured that a politely negative response from you will not be frowned upon by contractors. It’s much better for the sincerity to say no, than for your indecision to become a problem that will hurt the company — and consequently, you.


Treat a selection process with due care. With the view that this is possibly the next step in your UX/UI Designer career, whether for vacancies that you receive proposals or that you apply on your own initiative, be transparent and sincere with everyone involved so that you reap positive results at each decision made.

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